Challenge:
Build excitement over new video product to be available later in the year

Solution:

• Trade show launch including a live presentation, which was a funny parody from the popular TV show “The Office”
• Analyst and press briefings
• Print and online advertising
• Social Media campaign

Results:

• Tripled the initial goal for product demos
• In-depth coverage from several tier 1 & tier 2 analyst firms
• Extensive media coverage including video interviews, podcasts and articles