B2B Marketing Checkup: Optimizing for User Intent
We are in the dog days of summer, and many businesses will soon gear up for the last quarter of the calendar year. Now is a good time to review and make adjustments to your [...]
B2B Marketing : Gain an Advantage with DuckDuckGo
By now, you have probably heard of DuckDuckGo, and perhaps used it yourself. For B2B marketing, however, it is likely not on your radar as a search engine to put much effort into. After all, [...]
Increase B2B Leads Using AI, Machine Learning
The use of Artificial Intelligence (AI) and machine learning for B2B marketing are subjects attracting a lot of attention these days. And they should; marketing is about intelligence. With more data, better decisions can be [...]
B2B Leads: How Many Do You Need? [Here’s How to Find Out]
How many leads do you need for effective B2B demand generation? How many of those should come from marketing? These may seem like rhetorical questions to which the answers are "as many as we can [...]
B2B Buyers: What Do They Value Most?
“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie The ubiquitous Buyer's Persona, a template for determining what appeals to [...]
UC Adoption: Still Plenty of Room for Growth
The results from Ribbon’s annual survey on UC adoption are in. Conducted in November 2020, the study tallied responses from 4,500 technology decision makers in 18 countries in the Americas and Europe. UC adoption was [...]
How to Use Influence Marketing to Your Advantage
On Jan 26, a tweet by Elon Musk set off a buying frenzy for shares of GameStop. Elon simply tweeted "Gamestonk!!" along with a link to a Reddit thread. In that thread, r/wallstreetbets recommended buying [...]
Navigating Today’s Social Media Landscape
Social media is a bit of a hot mess right now. So what’s ahead for 2021? As you consider your new year’s marketing plan, here is a look at the current landscape and what you [...]
Ribbon Wants You to Answer Your Phone Again
Yesterday I received 12 phone calls. I only answered four of them. The other eight were from the usual suspects...dire warnings that I must act quickly to secure my business on Google, reminders about my [...]