Project Description
Rebranding
BRANDING
Challenge:
Provide new leads and market expansion to a packaging, design and branding services company.
Solution:
- Interviewed key stakeholders, conducted employee & customer surveys
- Developed buyer personas/pain points & corresponding company value statements
- Competitive research & SWOT analysis
- Developed messaging primer with key messages, proof points and elevator speech
Results:
Increased leads and sales by 30%+