Project Description
Mobile Billboards News Clip
RETAIL CAMPAIGN
Challenge:
Long term construction in downtown McKinney, Texas, was keeping people away from the local shops
Solution:
- Create a mobile showroom for the antique store, The French Mix
- Drive the showroom around town, especially during rush hour and weekends
- Pitch story to local media
Results:
- Campaign was covered extensively by local media resulting in a 30% increase in foot and web traffic that month