Challenge:

Launch a new service featuring virtualized instances of complex business communications that could be accessed on demand, through the cloud for purposes of testing, training and sales enablement

Solution:

• Developed collateral and digital content including a video and blogs
• Press and analyst interviews
• CRM campaign
• Sourced highly successful outbound call campaign

Results:

Interest in product and number of new contracts quickly exceeded annual revenue goals within the first 4 months of launch.