Content Marketing Portfolio

UC Adoption: Still Plenty of Room for Growth

Unified Communications made big strides during the pandemic of 2020. Yet there is still plenty of room for growth. Read this to find the opportunities.

How to Use Influence Marketing to Your Advantage

Influence Marketing is on the uptick, with 68% of all marketers planning to use it in 2021. Learn how B2B marketers can get started using it to build their brands and generate leads.

Navigating Today’s Social Media Landscape

As you consider your new year’s marketing plan, here is a look at the current landscape and what you should do now.

COVID-19: Generating Demand for UC

This blog contains a case study describing how one service provider increased their monthly bookings 40% during the pandemic. It is based on interviews with both the service provider and one of their vendors whose products were instrumental in helping them manage the sudden surge in network traffic due to workers working from home. #UC #collaboration #SAS #WFH

Ribbon Wants You to Answer Your Phone Again

This article covers a vendor’s product announcement for their solution to combat phone fraud, as well as forward thinking as to how technologies in this area could evolve. Involves research on the FCC’s mandate to implement the STIR/SHAKEN standards and what that means. #STIRSHAKEN #robocalls #AI #machinelearning

Why are Businesses of All Sizes Contemplating UC? Maybe it is Not What You Think

This article discusses some key takeaways from a vendor-sponsored global study on why businesses are moving to cloud-based unified communications solutions. The analysis below points out some reasons that were counter-intuitive to what many believed. #cloud #SaaS #unifiedcommunications

Where Digital Marketing Fails

Here is a thoughtful piece on how to solve the disconnect between Digital Marketing and big brands’ access to customer data. Includes interview with Rick Braddock who has held the top position at companies such as Citibank and Priceline as well as chairman of the board for several disruptive start-ups. #digitalmarketing #bigdata #AI

Creating an Emotive Customer Experience: Where’s the Motivation?

Analysis and commentary around a vendor-sponsored study showing that U.S. companies are letting an estimated $75 billion per year slip into the pockets of their competitors due to poor customer service experiences. Discusses technology available to mitigate this. #customerservice #analytics

Beyond Therapy: AI Gets Real

Discusses one vendor’s product and “pragmatic approach to AI”, in which AI can be used for a number of use cases including call center automation, marketing campaigns, customer self-services and internal employee processes.  #AI #customerservice #unifiedcommunications

Network Slicing: Friend or Foe?

The goal of this article is to educate enterprise customers to ensure they understand what network slicing is, its connection to 5G and related technologies such as SDN and NFV, and to ensure their agreements with data service providers are structured to support their application requirements. #5G #networkslicing #SDN #NFV

Can You Trust Kandy from a Stranger?

Based on a briefing from a vendor, this article covers the security aspects of the vendor’s UC solution. One unique differentiator is their ability to feed data about bad actors back into the network. Before publishing the article, I consulted with other industry experts in security to ensure this was truly a differentiator. #security #bigdata #analytics #unifiedcommunications

The Rise and Fall of the Telephony Reseller

As businesses move to the cloud, resellers are offering SaaS based solutions for unified communications. However, whereas previously the reseller played an important role in deploying and maintaining premise-based solutions for their customers, these functions are handled by the UC vendor in a cloud solution. The dilemma for the reseller is how to stay relevant and offer a value-added service on top of generic cloud offerings. This article provides tips for doing so. #SaaS #unifiedcommunications #IoT

New Revenue Opportunities for Resellers

There are many considerations as well as various paths for resellers to move from selling premise-based UC solutions to subscription-based SaaS solutions. This white paper presents three of a vendor’s solutions that their reseller partners can adopt, depending on the reseller’s goals and competencies. In addition, it addresses a reluctance many resellers have in the financial aspects of moving to selling SaaS solutions. To address this, the white paper shows revenue results presented as comparative charts using a hypothetical model. #SaaS #unifiedcommunications #ROI #resellers

Self-Paced Migration to a VoIP Enterprise

This white paper discusses how enterprises can begin a self-paced migration from premise-based PBX solutions to cloud-based unified communications deploying SIP trunks as a starting point. The paper also presents financial data/charts to see the cost advantages of a strategy such as this. #SIP #unifiedcommunications #ROI

Demystifying Protocols: A Comparison of Protocols Suitable for IP Telephony

An oldie but goodie of mine. I wrote this paper in one day because it had been assigned to an employee of mine and after weeks of writing the deadline came and his version was of unacceptable quality. This a very technical comparison of various voice over IP protocols was once listed on one of the 50 most downloaded white papers on a very popular industry resource website. #SIP #H323 #VoIP

Vizionary Services

This was originally produced as a printed book (hence the print layout) in order to establish the company as a thought leader in the space. In addition to the company’s services pages, the meat of the book gave service providers 99 ideas for new services. Although most of the services are available today via apps, at the time it was written they were just forward-looking ideas. (Note: spelling of “visionary” with a z is intentional.)