If you are a marketing person today, nobody cares about your “offline” skills. Everybody wants a digital marketer. Yet eCommerce currently makes up only 10% of all retail sales. Some companies like Procter & Gamble [...]

My tired old iPhone 6 could really use a new battery. So, earlier this year I was pleased to learn about the $29 battery replacement program offered by Apple. Unfortunately, the whole experience left me [...]

I just returned from a quick trip to New Hampshire for a client engagement. Three or four weeks ago my client booked a hotel room on my behalf and I received an email confirmation from [...]

By 2021 global IP traffic will increase nearly threefold, traffic from wireless and mobile devices will account for more than 63 percent of total IP traffic, the number of devices connected to IP networks will [...]

Everybody is talking about the Internet of Things (IoT). And more and more vendors seem to be jumping on the bandwagon casting their solutions under the IoT umbrella. But what really classifies as IoT? Read [...]

In many cases, it makes sense for a company to expend the resources to trademark a company and/or product name. A large company in a tight market may wish to do so, and they have [...]

Many smaller businesses such as VARS, resellers and start-up companies struggle when it comes to creating a consistent brand, consistent messaging and corporate image. […]

UPS Brown. Tiffany & Co Blue. These are a handful of examples of corporations that have protected a color for their own use. It may seem hard to believe that a corporation could trademark a [...]

If you’ve ever tried logging into all your social media to update your logo, change your profile picture, add a cover photo or banner, or post a photo, you know the hassle of making sure [...]