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DESCRIPTION:
- Brand Discovery to assess your brand’s prominence and sentiment in the marketplace
- Develop Brand Promise describing the value and experience you provide to your customers
- Develop credible marketing messages with proof points to inspire confidence and trigger sales
- Develop Boilerplate for use in press releases, proposals and other marketing materials
- Suggest Conversation Starters to encourage conversation and engagement in face-to-face meetings
- Corporate Visual Identity quoted separately
BENEFITS:
Establish name recognition in the marketplace to inspire familiarity and trust
Document what you want your brand to stand for to facilitate consistency
Make your messaging more powerful by ensuring your claims are credible
Make your conversations more meaningful by using questions to engage rather pitch prospects
Present a more professional corporate image