Many smaller businesses such as VARS, resellers and start-up companies struggle when it comes to creating a consistent brand, consistent messaging and corporate image.
Even big brands can make mistakes by not taking into account the subtleties of their messaging and image. For example, years ago, Chevrolet tried to push the “Nova” model in to the Latin market, only to realize later “Nova” = “No Va” = translation to that market of “No Go”.
Cases like these are extreme and embarrassing, however there are more subtle instances where you may be making mistakes in your marketing. For example, overuse of Gray in your presentations? That sends a signal to your prospects that there is “no reason to take action now” whereas red demands “a sense of urgency”.
One of the main keys to successful marketing is to take the time to develop the messages clearly stating how are you going to BENEFIT your customer and how you are different from what other competitors can provide – and offer proof points!
The following presentation provides many tips and tricks to help you instantly boost your company image. It will also show you how to “flip” you messaging so that it gets the attention of your buyer.
We will delve into these subjects deeper in coming posts however consider this the “Quick Start Guide”. Links to resources are available to help you execute!
