Challenge:
Generate awareness for expanded video product portfolio

Solution:

• Trade show launch including a live presentation, which was a funny parody from the movie  “The Avengers”
• Web-based comic strip series, parodying Super Hero comics in line with “The Avengers”
• Social Media campaign
• Analyst and press briefings
• Print and online advertising

Results:

• Doubled the initial goal for product demos
• Extensive media coverage including video interviews, podcasts and articles