Content Marketing
Content is at the foundation of all your marketing endeavors. It’s the building blocks of your company identity and reputation, and the “click bait” for lead generation campaigns. Town Crier specializes in the strategy and development of B2B content for technology companies. Town Crier can inspire you, write for you and help you spread the word.
Our content marketing services include developing a strategy, mapping content to your buyer’s journey, development and optimization of content, search and social media promotion, as well as reporting on analytics to ensure you are getting the most out of your investment.
- Position your brand or an individual as a thought leader in your industry
- Spark conversation through blogs, bylined articles and white papers
- Promote your message and educate your customers through video
- Build credibility with case studies
- Nurture your prospects and customers through email marketing and newsletters
- Promote your content with social media posts
Learn more about our content marketing services or see a sampling of Town Crier’s B2B content portfolio. Then contact us to discuss your needs!
Digital Strategy
The lion’s share of both time and money invested in marketing for B2B technology companies is spent on digital marketing. Digital marketing encompasses many things but in essence it is centered around content development, optimization and promotion. Content comes in many forms including written, visual and video, as well as live and recorded online events.
Despite the fact that digital initiatives are highly trackable, a surprising number of companies fail to effectively plan, track and optimize efforts to achieve their greatest return on investment.
Town Crier can help you develop and optimize your buyer’s journey through the funnel from attracting new leads, to nurturing prospects, to inspiring confidence that leads the buyer to a decision and turns them into your biggest advocate.
- Identify your target market and buyers’ needs
- Align your messaging to resonate with your buyers and inspire them to take action
- Define keywords and phrases to ensure you show up in online search
- Evaluate platforms and tactics to get you in front of your target audience
- Balance paid and organic opportunities to fit your budget as well as your goals
- Continuously monitor and optimize all activities to maximize your ROI
Learn more about our digital marketing services, then contact us today to discuss your needs!
Flex Team Marketing
Looking to outsource or augment your marketing team? Town Crier can work as a virtual member of your team to cover all or specific marketing needs.
- Flexible retainer options, based on your needs
- Use your time how ever you desire
- Strategy and planning
- Evaluate new marketing opportunities
- Develop content
- Create social media posts and ads
- Event planning and management
- Create and analyze surveys
- Measure and optimize marketing initiatives
Check out our flex team offers or contact us to discuss your needs!