Per dollar spent, content marketing generates approximately 3x as many leads as traditional marketing. Yet 64% of B2B content marketers say their biggest challenge is producing enough content. No wonder so many are outsourcing some or all of their content development to content experts. The key is to find the right outsourced marketing organization to partner with. Beyond simple copywriting, producing high quality content in high-tech industries requires someone with a background and ability to understand complex subjects.
Town Crier specializes in content for technology companies including those promoting SaaS offerings, telecommunication services, collaboration, machine learning and IoT applications. Leveraging 20 years in the industry working with corporations deploying leading edge technologies, we are able to cater to the unique needs technology companies require.
Content Marketing Strategy
- Content audits/gap analysis
- Competitive research
- Keyword and topic research
- Building content architectures to maximize SEO
- Mapping content to buyer’s journey
- Marketing automation workflows
- Content promotion plan (including paid search, social media & organic distribution)
- Analytics/reporting
SEO Optimized Content Development
- Blogs
- White papers
- eBooks
- Case studies
- Infographs
- Video
- Email content
All projects start with a call to discuss content goals, topic, keywords, and distribution plans. Content is optimized for long tail or short form keywords.
See a sampling of Town Crier’s B2B content portfolio, then check out our special offers for content development or contact us to discuss your needs.
You can also submit a form to request a quote for a content project.
